SaaS Branding
We want to show you details about our latest SaaS website project, and today we're going to talk about the main element which is the Landing page design.
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About the client
ClickGUARD is the most advanced data-driven click fraud protection software designed to stop money-wasting clicks, optimize campaigns, increase conversions and maximize PPC profits.
Services we provided
Branding: update logo, colors, fonts & brand book
Platform web app design
Now let's dive deep into the landing page design 👇
For the brand identity the main goal was to use a completely new color scheme that would be in line with their vision and team of resilient, creative, and smart people and also help them stand out in their competitive market.
Given the sheer magnitude of the website boasting over 50 pages, it was imperative to establish an unyielding design system.
This ensured absolute consistency in brand identity across every single page. Thus, we meticulously crafted an intricate design system, meticulously mapping out all conceivable combinations that would not only present an aesthetically pleasing appearance but also bestow a premium and harmonized brand presence throughout their online platform.
The client insisted on retaining their existing logo, acknowledging its continued effectiveness. However, they really wanted a transformation from the outdated brand identity to a contemporary, modernized aesthetic.
In response, we meticulously updated all versions of the logo and logo mark to seamlessly align with the progressive 2023 approach, resulting in a rejuvenated, fresh look that epitomizes the brand's evolution.
