Streak Character Design

I designed a character as a part of Fampay's Savings Challenge in 2020. The idea was to educate teens on how they could save money. All they had to do was follow a daily challenge and add some money to a savings account on the fam app.

We centered the branding around Saving your "streak" and tried to mortalize what seemed to be a universal symbol for streak- 🔥. You can check out the campaign here:

https://www.instagram.com/p/CApoCFGA3qR/?img_index=1

https://famapp.in/blog/savings-for-teens-its-never-too-early-to-start/

I had to design different states of Streak so it fits in context, across UI screens and ads. Some of them were super fun and challenging to do, particularly the last one where I took some inspiration from Pokemon.