DBTK: Double-Based Reward Card
DBTK: Double-Based Reward Card
Advertising Design 3: Trade Promotion Design Plate
BACKGROUND
Don’t Blame the Kids © is a lifestyle and clothing brand that aims to change the mindset of people to kids around the world with its on point and straightforward message. Since being a double-based reward card, I thought of doing a tiered and point-based program concept for the brand. As for the brand, I chose DBTK simply because of their quality products.
With the addition of these loyalty cards, shoppers get to purchase some premium products from different styles of clothing to accessories while enjoying the rewards from the points they earn in DBTK.
Front and back of DBTK Tiered Program. Dimensions used on the card are 3488 x 1350 pixels
DBTK Tiered Program
DBTK Point-Based Program
DESIGN CONCEPT
This point-based program card design is shaped uniquely as it is inspired from a dog-tag because dog-tags are used for identification. This program card effectively serves as identity for customers who have privilege to earn points for rewards.