Think about the needs of the users - How to make a good plan without knowing the users well? The designer should think like the user! It would be great if you could answer the questions:
"What does the user want?"
"What is it that other applications lack?"
"What would make this app unique?!"
https://udruzenjegrafickihdizajnera.rs/zasto-je-graficki-dizajn-bitan-u-it-ju/
