Website redesign and brand identity for logistics company
Hi everyone! This is my project for the Dubai international logistics company.
The client came with a request to develop a website redesign — to create a modern functional website with easy navigation, easy to understand for the target audience and conveying the reliability and professionalism of the company.
Also, my task was to update the brand identity — to develop a new logo, pick up corporate colors and come up with graphic elements.
To create a brand identity, I conducted research - I studied the brand, its image and values, target audience, analyzed the strengths and weaknesses of competitors. On the basis of the collected information I worked out the moodboard, meanings and associations, color combinations, fonts.
The style turned out to be modern and minimalistic. I chose a neutral and clean font that was easy to read. The color scheme was restrained, but with bright accents - dark blue as a symbol of trust and professionalism of the company, gray as a symbol of reliability and stability. The logo reflects the globe as a symbol of international global transportation.
What do you think about the design?:)
I'm available for creating new projects :) Please contact me akhmetovanuriya38@gmail.com
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Image: Freepik.com