SAIS Logo

SAIS is a packaging and shipping company. It sets up the materials to be sent and delivers them worldwide. His market is especially related to the industry, so it deals with high level contracts: machines, cargo containers, major works supplies. The company is the first that prepares and moves the goods, carrying them to the pick up point or to the international sending service.

The company aims to be a reliable and dynamic actor of the commercial trade flow. A solid and recognized partner, to whom the most active and resourceful companies look for in order to realize their high valuable projects.

The company name is bound to the initial ‘S’, as the original client asked. We have preferred a surname pretty common in the local area of the original business, to an impersonal and descriptive name, as the real one. We had to respect the original logo and we wanted to evaluate more storytelling options.

About the values and brand narrative, considering the international reach of the company, the brand themes and tone will be mostly institutional, concrete and business-oriented. Although, with a surname as the company name, it will be possible to evoke the typical family concepts that represent the business values: protection, reliability, cooperation.

The logo respects the first request to underline the initial ‘S’ from the brand name. The letter is composed both from the lines that draw the logo and the image in the negative.

The logo features are two: a square and two arrows.

The square is the representation of a box, the container, the object entrusted to the company. The shape is solid, precise, it instills the idea of a packaging shielded and safe.

The arrows chase one another and join together, representing movement, transportation, the logistic market and the commercial trading activity. The same arrow lines rotate, creating themselves the box-square: another refer to the wrapping, to the protection realized from the packaging.