XO Hair

A hand-drawn logo and identity for a fictional black hair care brand, "XO Hair." This brand is passionately dedicated to serving the needs of black girls and women with curly, coily, and frizzy hair type so that they can love their hair just as nature intended.

I always find it enjoyable to see a concept take shape through sketching.This spontaneous design idea popped into my head, and I couldn't resist the urge to grab my iPad and start doodling away. It's such a gratifying experience to watch an idea evolve!