Northern England Website

http://www.lonelyplanet.com/northern-england-uncovered/

This site was created and produced in partnership with Visit Britain. Northern England Uncovered showcased the destination, promoting a new direct route from New York to Newcastle via United Airlines.

Taking a simplistic approach the site featured the four main regions in the north and included five highlights for each. Creating a nice simple user flow through each region as a single page design, highlighting each region by a map icon that updates as the user scrolls through the site.

My role: Campaign concept and ideation, art direction and UI/UX design

** This photo was taken and produced as part of a series of product photography shots I art directed to showcase Lonely Planets digital products. Creating natural looking mock ups that could be used as templates to showcase our diverse campaigns and products.