Medhub by Novartis Pharma

We created a MedHub solution to strengthen the Pharma-physician relationship giving them an HCP portal that also supports quick access to the clients. Novartis serves areas of great medical need by supplying medicines as well as health and safety-related products to people and professionals. DigiTrends and Novartis partner for a MedHub solution with Mobile and Web app development, bridging Pharma-physician communication globally, especially in response to COVID-19.

The Problem:

There is a growing need to build a community of physicians and healthcare providers that can be accessed online.63% of pulmonologists want pharmaceutical companies to provide science-based education resources.Research indicates correlation between non-promotional demand and and pharmaceutical products is very low.61% of gastroenterologists believe that professional, informative videos can guide their clinical decisions.

The Solution:

We set out to create Medhub as a powerful portal that offers unbridled effectiveness in providing information well beyond what has been delivered beyond pharmaceutical reps so far.The aim was to provide content and services beyond mere promotion and offer value using a dedicated HCP portal. This included specialized content that is easily accessible for physicians.