Well Thought Brand Identity

Client: Well Thought, LLC

Objective: Create the brand for Well Thought, a new start-up company, which uses AI to offer real-time solutions in the drilling process. The brand must be representative of careful thought and decisive action.

Solution: For the logo mark, a simplified maze was designed to represent clarity of decisions within the complex well drilling process. Clean, modern typography reinforces clarity. The color palette evokes trust, technology, and a forward-thinking mentality.