Brand Identity System for Relynn

Relynn is a fashion brand that specialises in formal clothing for its client base(predominantly female). Our job was to create a brand identity that was sophisticated enough to match the brand which could be versatile in its application on various touch points.

Sketches

The main consideration during the sketching phase was to decide whether to go for an icon or a wordmark logo. With a bit of exploration, the wordmark logo seemed the most appropriate route to take. With a bit of tweaking from the original sketch, we were able to come up with a primary and secondary logo depending on the space available for the logo display.