The Great Blue Heron 2023 Merch Design

In the summer of 2023, the Great Blue Heron Music Festival celebrated 30 years of music & good vibes on their farm in Western NY. To commemorate the milestone, the client wanted fresh merch that reflected all aspects of their business — a folk music festival, an organic mushroom farm, and a top-rated family campground. They were also looking for fun & bold designs that would appeal to the younger generation of festival-goers, while still maintaining consistency with 30 years of previous merchandise designs.

I created a cohesive collection of products including t-shirts, hats, vinyl stickers, embroidered patches, pins, koozies, and anything else you can throw in a merch booth.

The designs I created for the Great Blue Heron were so popular, they sold out of t-shirts on the first night of the festival, and organizers had to rush-order more t-shirts to sell for the remainder of the weekend.