Brief

Nekretnine.rs is a leading portal for real estate advertising. Looking to modernize and optimize their website's homepage to provide a better user experience, improve lead generation, and stay competitive in the online real estate market.

Challenges

Outdated Design

Homepage had an outdated and unattractive design and it lacked a modern, visually appealing interface.

Navigation and Search

Complex navigation that makes it hard for users to find properties, it was very unorganised.

Lack of effective search and filtering options for property listings with chaotic form.

User Engagement

Low user engagement and high bounce rates.

Difficulty in retaining visitor interest due to uninspiring content and extremely confusing design.

Achieved Goals

Modernised and visually appealed homepage design that aligns with current design trends in the real estate advertising industry and user expectations. Decluttered sections, established color rule, centred design to establish weight of the website. Integrated advanced search and filtering options, allowing users to refine property searches based on certain criteria.