Hello Coach

We created a new visual identity to reflect the friendly and approchable personality of the brand.
The logo, just like the brand name “Hello Coach”, conveys the idea of creating a personal connection, even though all the interactions between coaches and coachees are not in person, but online.
Every element reflects this idea: the curves of the logomark and of “H” in the logotype are like a hug, and so are all the lines and shapes, hugging, connecting ang guiding the users on their journey to a better self.

Full Case Study on Behance 🤘
https://www.behance.net/gallery/142200827/Hello-Coach