Century Resources - Countdown

Tasked with making fundraising instructions fun - we took a modern, gamified approach to this explainer video.

With YouTube bloggers, Twitch streamers, and TikTok influencers at the forefront of Gen Z media consumption, we wanted a gamer or influencer to deliver the information. So we designed and animated Cece - our narrator and visual avatar who carries kids through all of the key information.

Check out the director's cut HERE and smash that like button!!