Baseball Reference - Reimagining the fan experience

Sports Reference, Baseball Reference's parent company, is an online source of current and historical sports statistics. Their suite of sites for sports enables fans and businesses to explore knowledge about the sports they care about.

With an experience geared toward a core loyal user base, Sports Reference partnered with Craft to rethink the digital experience of Baseball Reference and increase its effectiveness and resonance with more casual users.

Check out the full case study on our website.