Client: Galpin Motors

Project: Grand Opening

On September 2, 2021, Galpin Motors celebrated the long-awaited grand opening of their 12th dealership, Porsche Santa Clarita. The dealership originally opened its doors on March 16, 2020, just two days before the stay-at-home order was issued, making it a challenging year for the dealership. However, with perseverance and dedication, the team at Porsche Santa Clarita was finally able to celebrate its official grand opening in 2021. Galpin Motors went above and beyond to throw a one-of-a-kind dealership party that was unforgettable and even caught the attention of Porsche USA.

Self Guided Tour

We wanted to provide our guests with a self-guided tour of the dealership, but we also wanted to do it in a tasteful and sophisticated way. In order to achieve this, we drew inspiration from various sources such as airports, theme parks, and street signage. Our goal was to create directional signage that would guide our guests throughout the dealership, while also providing them with an enjoyable experience. We believe that by utilizing this approach, our guests will be able to explore every inch of the dealership at their own pace, and in a way that is both seamless and intuitive.

Event Layout

Galpin Motors carefully planned the layout of the event. The first step was to create a map of the dealership, highlighting key areas such as the service center, showroom, and Porsche boutique. The map was then used to create directional signage, which was strategically placed throughout the dealership to guide guests on a self-guided tour.

To attract guests to explore new areas within the dealership, Galpin Motors set up interactive activities such as a photo booth, Porsche driving simulator, and a showcase of vintage Porsche cars. The dealership's luxurious design and beautiful interior also served as a visual attraction for potential customers.

Overall, the event layout was designed to create a seamless and enjoyable experience for guests, while also showcasing the best of what Porsche Santa Clarita has to offer.