Identity Verification: Hi-Fi Design

James Carter
James Carter for Plaid
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    Identity Verification

    Identity Verification is the first of many new Plaid 2.0 webpages. We used this page as an experiment to formalize an evolved tone on plaid.com as we mature as a company. We introduced new layouts for components, photography and a new system of showing product shots.

    Mobile View

    This new style for plaid.com taught us a lot about how far we can push our brand into feeling more serious and mature without losing our bright and whimsical spirit. Stay tuned to see how this design and the learnings from it will affect our overall website in the future!



    Check out the full full page here.

    Art Direction: Lindsay Grizzard

    Design Strategy: James Carter

    Lead Designer: Michelle Tatlonghari

    Animation: Rodrigo De Lima


    Producer: Melanie Wells 


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