Milano Wigs Re-Branding

Client: Milano Wigs

Milano Wigs is a family-owned small business based in Long Beach that specializes in wigs for Jewish Orthodox women. Their conservative values are reflected in their branding materials, while also being fashion-forward to appeal to a wider demographic. Their main target audience is women with hair loss, as well as those interested in fashion.

Milano Wigs sought to revamp their packaging to create a more modern and stylish appearance that would appeal to a wider demographic while maintaining their conservative values. The previous packaging had a dark aesthetic, and they aimed to transition to a more lively and welcoming design that reflected their new logo. Additionally, they wanted to enhance the overall consumer experience by conveying a luxurious and high-end feel through their rebranding efforts. As a designer, your task was to develop packaging designs that aligned with these goals.