Emlak Senin, Turkish Property Finder

1.About the project

Emlak Senin, a Property Finder Service

An innovative and efficient digital solution for property seekers in Turkey

EmlakSenin with a good network of real estate agents was already working the real estate market in a traditional way yet they required to use internet as a new tool, since the already established platforms were hard to compete they have come up with a solution to create a platform that would connect home-seekers and realtors easily without complication of operations.

The goal was to create a clean cut, minimal website that would appeal to the common users and give a professional vibe as well; a well integrated design system to use across product and website and a brand identity to be used all across platform.

Role

UI + UX Designer Responsible for

information architecture,

wireframing,

design system,

interface design and prototyping

Client

Contractor: Salim innovation and technology house www.linkedin.com/company/salim-e-commerce-solutions

Date

2022Jan- 1 week

3.Challenges

The general idea of the platform was to create a way for property seekers to announce their specific needs to realtors and get responses, Emlak senin had a vast network of realtors across turkey that could address these needs but the agency did not have a one-place solution to broadcast these ads.

First the realtors would sign up in the platform in order to get access to the panel for a fee, then property seekers would fill up simple forms in the website with the information of their needs then these ads would be broadcasted and shown to the realtors in the panel, the agents then could make contact with the client and offer them their services.

As property seekers in Turkey come from different countries they should have been able to fill up forms in different languages and the forms needed to be simple.

Business team did not have enough budget to develop a complicated platform with a lot of functionalities and could not provide a big operation team to support the platform.

The website needed to be simple and minimal yet would be relatable to turkey atmosphere.

3.Solution and process

After conducting meeting with the business team, i got well acquainted with their business plan and their limitation as well; did competitor analyze on some of the well-known platforms to get the trend of design in Turkish market.

Went on to make an Information architecture and wireframes for website

After a meeting with the business team and get confirmation on wireframes, i moved on to design faze, a mood board was gathered to help me throughout design and an adapted material3 design system was conducted to insure an integrated experience throughout.

4.Results

After several tries for the interface and sharing them with the business team the final interface was approved and hand off to the business team for further process of the design, the final interface was designed in Turkish language and the responsibility for adding the other language was handled by the business teams themselves

Below you can see the unapproved and the final interfaces

Respectfully the Realtor agents panel design was a project of Izumi as well