The task

Associations: sophistication, creativity, elegance, joy

Adaptability: ensure the readability of the logo on all media

Color palette: use pastel colors associated with desserts and sweets

Image: include elements of appliances, desserts or creative confectionery solutions

Target audience

Women 25-40 years old looking for creative sweet gifts.

Decoding the logo

The image of this logo is intended to convey surprise, delight, joy and children's direct surprise from the works born in the cozy SWEET CREATIONS confectionery.

The idea was born with inspiration from the works of Malevich, Picasso and other famous artists of the XX century and refers to the world art culture and branded cakes of the institution in the form of rabbits.

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