UPP Protein
From packaging to pixels: expanding a physical product’s style foundation to the digital realm. Read the full case study on yummygum.com
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Introduction
UPP Protein is an up and coming sports nutrition brand that’s ready to take the industry by storm. Purely plant based with naturally sourced ingredients, UPP Protein provides clean and healthy fuel for any high performance lifestyle.
Challenge
With the packaging and product roaring to go, UPP Protein needed a stunning marketing website to showcase their products and more importantly: sell them. The website needed to be a great representation of UPP Protein’s brand, with clear nods to the packaging implemented into the visual design of the website.
Expanding on an existing Style Direction
Building upon the style foundation established by UPP Protein, we were entrusted with the task of refining and adapting it to the web. To enhance the overall visual appeal and maintain brand consistency, we suggested incorporating additional logo-inspired elements and creative ways to showcase product photography. These additions not only create a friendly look and feel but also align well with their core message: the only way is UPP.
Crafting an intuitive experience for subscriptions
UPP Protein aims to emphasize their product's availability through a range of subscription options, each offering unique benefits and prices. However, comparison tables often lack clarity and structure which could potentially confuse users. To address this, our UX Designers crafted an intuitive user experience that guides users through the available subscriptions, highlighting their differences. Additionally, our Visual Designers incorporated elements inspired by the product's packaging to create visually appealing label designs, enhancing the overall user experience.
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Yummygum is a digital agency that makes brands and impactful digital products that leave a lasting impression. In the blink of an eye. We work with amazing companies, ranging from small startups to heavy weight enterprises. We know we've done our jobs when someones day is a bit better just by using our products.