Invitation Design

The Soirée is a fine-dining restaurant that prides itself on its great wine selection and meat delicacies. The restaurant offers a full-course menu that is carefully crafted to provide an immersive and 'straight out of a movie' dining experience, held during the evening and catered to exclusive guests.

The overall visual identity was designed to reflect the value and expertise of the restaurant. The color palette is an allusion to its menu, dominated by colors that are reminiscent of wine and meat, balanced with black and white that references the color of the night. The brand uses a combination of serif and sans serif types to highlight the restaurant's sophisticated and modern atmosphere. The pattern, on the other hand, is a nod to The Soirée's signature meat dish that is exquisitely cut and cooked to perfection. Lastly, the small-bowled spoon on the logo represents the restaurant's ethos of savoring each crafted dish. This mark is interlaced with the logotype to evoke the cinematic feel that the restaurant is going for.

See the full project on Behance

https://www.behance.net/gallery/167863897/The-Soire-Restaurant-Brand-Identity