Arabesque Design Meets Modernism

Focusing primarily on the European market, the brand had to feel modern yet well connected with the brand’s Arabic name (from the Holy City of Madinah in the Kingdom of Saudi Arabia). The final product not only delivered on the above but also refreshed the brand to bring it in line with other leading online jewellery retailers.

Reinforcing the brand with a new logo mark

Given the significance of Madinah in Islam, we were compelled to create a link between the logo and Islamic art. Though implicit, the logo blends two jewellery items, namely a diamond and a topaz necklace with an Islamic geometric pattern; which has been heavily used across the Islamic world, particularly in Islamic architecture.

The final mark sits well with the product line as its shape and accents are very much in line with how jewelry itself is designed.

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