A dashboard for a niche cloud rate optimisation specialist.

Brief

This was a project for a startup that reduces cloud costs for universities, banks and tech companies.

Historically, account managers provided the answers to clients’ questions, but the team has reached its capacity, and they wanted:

• A dashboard on the existing client portal

• Displaying key cost optimisation metrics

• Modern look and feel

The ultimate goal: Customers trust Strategic Blue.

Reflection

This project was an incredible data visualisation learning opportunity. It was challenging to create a cohesive story from available (and sometimes not readily available) data to achieve the business and user goals.

What surprised me most was that an abstract problem such as a lack of trust was possible to solve by presenting data in a persuasive and understandable way.

A key takeaway from this project: Simplicity is key.

If you'd like to find out more about this project or work with me, contact me here.