Draft Sketches for Omi Logo Redesign
We're excited to share with you some behind the scene stuff from Omi logo redesign project.
Omi is an easy to use 3D app for marketers
Sketching and testing
During the first round of draft sketches we got multiple options which looked really good
But after reflecting on the options from the point of view of visual positioning and brand mood we realised that they don't work perfectly for the direction.
We went for another round of brainstorming and sketching and came up with the options which really made the cut!
It was hard to choose the leaders as the number of good options was huge. Nevertheless, we narrowed down our choice to three options to move forward with to the next stage:
To be continued...
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