Beliyf – Logo

This is the final logo design for http://beliyf.com

You probably noticed that there is strong theme of trees/leaves running though the Beliyf website design. The tree is a metaphor for a 'company/organisation'. Beliyf is a strategic consulting firm. They help organisations articulate who they are and why they matter. The tree trunk represents the core of a company, it's values/vision and the leaves represent how a company can grow and flourish. This idea is something we wanted to carry through into the logo design.

The tree trunk exists within the negative space of the leaves. The tree trunk also reflects the shape of 'Y', which relates to the unique way that Beliyf is written (using a Y instead of an E). The 'Y' in Beliyf represents 'You' (your company).

I've also attached some other logo marks ideas that I tried en route to the final solution.