My Pitch To Peak Tutors

The inspiration behind rebranding Peak Tutors goes far beyond giving it a new FACE it transcends to entering a new PHASE. I sincerely believe the brand has far more potential than it is currently mustering thus my incessant support for a greater Peak.

To put it in simple words, a brand is only as big as its market. No matter how good the brand is, if a larger market is not reached, the brand's full potential can never be revealed.

Rebranding Peak Tutors graphically to me was the first step to a lot of steps I would like to pitch.

OAU has felt Peak Tutors impact for years but I sincerely feel other universities nationwide and beyond can feel this impact too. I as a person know how much Peak helped me reach my potentials and I also believe can help many others reach their full potentials. While reaching them through physical classes may not be feasible, the internet is an ever growing advantage. I believe that if taken seriously, Peak Tutors can use social media to their advantage.

MTH 101, PHY 101 and CHM 101 isn't taught only in OAU, it is taught in all universities. If so, that means there is a large scale untapped market that Peak Tutors can tap into. I remember the former innovation of making YouTube videos which was later abandoned for one reason or the other.

My pitch to Peak would be to set up a website and take social media management and marketing really serious with specific goals and marketing plans. The vision will be to reach the larger audience outside OAU through social media. We've started by rebranding, I suggest the continuation should be with rebranding all social media accounts as well, especially twitter and Instagram through which marketing campaigns will be carried out that will lead people to Peak's social media pages and then lead  them to the website where what Peak does will be properly explained and marketed and from there to the YouTube channel where views over time will transcend into mass income.

I welcome the opportunity to discuss more on this.

Thank You

A.J Paul

Brand Identity Designer