SONY

The original logo is one of the few known font brands that comes with serifs in the electronics industry. This makes Sony unmistakable, along with its short name. Since the company already called for a logo redesign competition in 1981, but then discontinued it, I have now 40 years later also made a design. The 3 redesign drafts known from the competition served a little as inspiration for my own design of a new, sans-serif logotype.