Polygon x Capx Collaboration Poster

My thought process

For this poster, I aimed to maintain minimalistic imagery, in line with my usual style, to draw attention to the main focal point. I decided to explore poster design elements that would precisely highlight our deliverables. While seeking inspiration, I discovered that Polygon is actively pursuing sustainability as part of its initiative.

Why this design

What better way to embody these values than through our design? Earth's representation as carbon-free signifies our commitment to a healthier and fairer planet. The rising sun symbolizes the dawn of a new collaboration between CapX and Polygon.

Color system

Initially, I envisioned a chalkboard-styled poster featuring highlights of bright colours like white, blue, and yellow, creating a striking contrast against the dark background. However, after multiple iterations, I concluded that aligning with the brand's colour scheme was a more logical choice. The use of purple signifies the ambition and creativity driving this collaboration.

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