Macmillan Cancer Support - Not Alone in Edinburgh Campaign

In 2014 I was contacted by Macmillan Cancer Support, to become one of their few designers based in Scotland and over the past three years together we’ve created a wide variety of materials to support both their fundraising efforts and community and professional education programs across the country.

The first project I worked on was to devise a visual campaign to drive donations towards a funding drive specific to the city of Edinburgh, featuring a series of striking images depicting famous landmarks around the city which are typically crowded, but now feature only a single figure. Those pictured would be a series of real people who have sought support from Macmillan Cancer Support’s services in Edinburgh. This stark and unnatural contrast hopefully highlights the potential isolation that those affected by cancer can feel, whilst making the campaign unique to Edinburgh and appealing to residents who care about the level of care in their city.