Bienal Fotografia do Porto Branding

Bienal Fotografia do Porto brings together different audiences in an event that lasts two months. From 4 platforms, Bienal promotes an ethical transformation based on culture. The Bienal needed a basic identity that would be able to communicate beyond the edition.

In this sense, we designed it taking into account that this identity would have to accommodate several editions in the future and, consequently, different graphic identities.

The concept that supports the graphic identity stems from the idea of ​​the Bienal as a gravitational pole on which multiple themes, audiences, and reflections gravitate.

In this sense, a graphic system was created where each edition has a symbol generated from the rotation of two elements on a larger one (Bienal).