Brand identity & packaging for Freya

Freya is a women-led premium body care brand unapologetically bringing self-care and satisfaction together.

Challenging conventions of routine and pushing it forward, Freya is a double purpose tool for those rebels who tend to choose both. Just as you deserve it. Freya brings things shamed into secrecy straight out into the daylight, adding a bit of spice and sparkle.

Simplistic playful design and rounded shapes reflect the brand’s philosophy. We went a bit nostalgically vintage with the color approach to set the mood for a thing that’s been to last for quite a while. Bold and simplistic typography, however, highlights a modern and somehow rebellious approach Freya brought to self-care.

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