The Waterfront on Glacier Branding

The Waterfront on Glacier is a remodel of a property built in 1966, based in Juneau, Alaska that was once an elegant and luxurious property that started to go downhill. The purpose of this rebrand was to help restore its glory to what it once was.

The branding for the hotel, The Waterfront on Glacier, was designed to capture the feeling of luxury, the history of the original building and the surrounding area, and a modern rustic tone that will match the renovation of the building. The interior restaurant, Arabella at the Waterfront, was designed as a sister brand for the hotel. With it’s Italian dining/steakhouse concept we needed it to communicate the cuisine it would serve while also giving it an upscale feeling.