ColourWear

Our rebrand for ColourWear:

What makes you want to get up on a freezing cold morning to slash around in the powder? Your crew. A group of people that laugh, tease, hangout, and ride together. Your best turn, barrel, trick is inspired by the homie that did it before you and will encourage the next one up. That inspiration is ColourWear.

A crew-driven adventure brand, for every rider. We were inspired to rebrand ColourWear with an expressive, unapologetic, bold and unique attitude. We created a brand new colour palette, inimitable fonts and a brand strategy that will enable ColourWear to ride into the future. And we will be sure to link up as a crew in the mountains this winter!

Portfolio: https://www.behance.net/gallery/179928539/Colourwear