Brand identity & packaging for Cardinal

Cardinal is a skincare brand rooted in the power of nature, fostering a connection with your authentic self and body. It encompasses comprehensive routines for both mornings and evenings, suitable for all skin types, and boasts a formula rich in natural ingredients. Among their standout offerings is the UV protection lotion.

When the sun is shining, you can shine too – Cardinal makes it possible in the safest and most delightful manner. The brand's mission is to create products that feel as natural as your own skin, without any artificial or heavy components.

Our client approached us to develop an intelligent brand identity, encompassing logo design, packaging, and business card design. We drew inspiration from the serene beauty of nature, maintaining an earthy, elegant, and bold aesthetic with a minimalist vision. Additionally, we incorporated a bird as a captivating brand symbol, framing the entire branding around this motif.

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