A hobby, and a love for coffee. A passion project, and a thriving small town coffee roastery. EL Coffee Company started from small routes, and now serves South Africa as a whole.

My job was to capture this origin, and elevate it to a point where it's quality was shown. A warm, rich color palette, and a fresh shop with new product images.

The Old Site

Simple, informative, and a home for the budding barista.

The New Site

Fresh, rich display, capturing the premium identity of the product.