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A couple different logo directions for a private label denim company here in NYC.

The first is a 19th century throwback kind of deal which takes inspiration from the really ornate engraved lettering that the Sanborn Map Company had on their covers (look them up, there's some *crazy good* stuff that they commissioned). The second is just straight-up NYC subway-style with Neue Haas Grotesk (in which I was able to work in the alternate "a"!—I'm quite pleased with that).

I don’t think I’ve ever had two directions for an ID that have been *so* different from one another.