Pleasure Wellbeing Brand Identity Design

This badass sex toy brand was started by one Indian female founder and the Brand name is Pleasure Wellbeing; Asian sex toy brands aren’t just selling friendly toys for pleasure, they’re helping their consumer to get in touch with their sexuality.

Sex toys are still seen as a taboo subject because they are, you know, related to masturbation and female pleasure. I think female pleasure in itself is a taboo subject, and the overall new design and approach will definitely be groundbreaking and the only way to make taboo subjects no longer taboo is to speak about them openly and frequently and without shame or guilt.

Pleasure Wellbeing wanted to focus more on the product itself, giving its well-deserved stage. The monochromatic, minimal packaging underlines the product’s function and premiumness. As you look at the packaging, you immediately dive into the world of Pleasure Wellbeing. Big, Vibrant, Bold quotes arouse the interest for the journey of orgasm and Pleasure. We take a very minimalist and vibrant approach to design and developed a series of branding, campaign, and elegant product packaging designs.

Pleasure Wellbeing has a big vision to overcome any adverse connotations that may be associated with sex toys and move female sexual self-determination back to center stage. The idea to achieve this was by making the product highly attractive looking, confident and approachable. Orgasm as a human right is the quintessence of the idea. While creating Pleasure Wellbeing, we didn’t hold back: the packaging and comms strategy is expressive yet sensual. The packaging has a high level of transparency to give the product its stage. The look and feel are contemporary and accessible and we are proud to play our role in Pleasure Wellbeing’s strong mission.

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