Case Study: Kashat Egypt
Throwback to our fantastic collaboration with Kashat Egypt! 🚀 Months of hard work culminated in the vibrant and user-friendly Kashat Egypt website, which is now live at https://kashat.com.eg.
Brief
Company Intro
Kashat is the MENA region’s first nano financial service provider based in Cairo, Egypt. Launched back in JAN 2020, the company currently offers instant, short-term loans ranging from EGP 100 to EGP 1,500, with dynamic pricing and a repayment plan up to 61 days, through its mobile application licensed by the Federal Regulatory Authority (FRA). Kashat uses AI and non-traditional data to widen access to credit for the un- and underbanked population. Going further beyond lending, the start up is soon moving into other innovative and empowering services in the drive for financial inclusion.
Target Audience: Potential users, employees, investors, and media persons.
Purpose: To make a great first and lasting impression. A tool to position the company as a thought leader in the fintech ecosystem; an industry pioneer with cutting-edge technology, and a clear mission/vision. Showcasing the ever-growing product portfolio, the significant social and financial impact on customers and the community, a cohesive group of top calibers and diverse talent on the team and the board, the story of us through the news, and our expansive knowledge and learnings.