The Purple Lilac

The Purple Lilac is a coffee shop that not only tries to sell coffee, but also believes in it's power to bring people together. A soothing color pallette and an approachable vibe, coupled with the women's focus gives the shop a very distinct aesthetic.

The wordmark is the name of the caffee, morphed into the shape of a coffee bean, in the colours of the brand. It gives a playful and modern vibe, yet stays traditional in it's imagery.