Happy Hound

Happy Hound, a gourmet dog treat company founded in 2020, sought to create a brand identity that would resonate with pet owners who value quality and wholesome ingredients for their furry companions. This case study explores the journey of designing a comprehensive brand identity for Happy Hound, showcasing how it led to increased brand recognition and customer loyalty.

Background

Happy Hound began as a small home-based business with a passion for crafting delicious, healthy treats for dogs. As the business grew, the founder realised the need for a strong brand identity to differentiate their products from competitors. The company's vision was to become a trusted name in the pet industry, known for its commitment to quality and innovation.

Objective

The primary objective was to create a cohesive and memorable brand identity for Happy Hound that encompassed logo design and packaging.

The design needed to reflect the company's core values:

• Premium Quality: Showcase the use of top-notch, natural ingredients.

• Trustworthiness: Build a brand that pet owners could rely on.

• Luxury: Convey an upscale and lavish aesthetic to attract discerning pet owners.

• Holistic Nature: Convey the brand's commitment to wholesome pet nutrition.

Research and Analysis

As always, to kickstart the design process we start with thorough market research. This research revealed key insights into the preferences and expectations of pet owners and the competitive landscape within the gourmet dog treat market.

Pet owners are now considering themselves to be "pet parents" and are spending an increasing amount on the health and wellbeing of their furbabies.

I created a logo that epitomised Happy Hound's premium appeal:

• Silhouette of a hound: To symbolize sophistication and elegance.

• Luxurious fonts: Utilising elegant and upscale typefaces to convey a sense of opulence.

• Simple yet refined design: Ensuring that the logo exuded a premium feel while maintaining versatility for various applications.

• Earthy and natural colours: Incorporating a colour palette inspired by nature, such as earthy browns and greens, to communicate the product's holistic and organic nature.

Packaging

The packaging design was meticulously aligned with the brand's values:

• Natural colour palette: Employing earthy tones and natural colours on the packaging to accentuate the wholesome ingredients and organic nature of the treats.

• Illustrations of ingredients: Featuring stylised illustrations that emphasised the premium quality and holistic ingredients used in the products.

• Eco-friendly materials: Using sustainable packaging materials to reflect the brand's commitment to environmental responsibility.

The new brand identity was seamlessly integrated into all brand assets, including product packaging and labels. The consistent rollout of the design across all touchpoints reinforced the brand's premium image.

The brand identity for Happy Hound will produce significant results:

• Enhanced brand perception: The premium logo and upscale packaging elevated the brand's image, positioning it as a leader in the gourmet dog treat segment.

• Increased customer loyalty: The emphasis on premium quality will resonate with discerning pet owners, fostering brand loyalty and repeat purchases.

• Attraction of new customers: Happy Hound will attract new customers, expanding its market presence and solidifying its standing in the gourmet dog treat industry.

Conclusion

The creation of a professional brand identity for Happy Hound will play a pivotal role in the brand's growth and success. By focusing on premium quality and luxury aesthetics, the brand will effectively captured the attention of discerning pet owners, achieving its goal of becoming a premier name in the gourmet dog treat industry.

This case study showcases the transformative power of effective branding in establishing a prominent and lasting presence in the market.

If you're ready to upscale your branding, get in touch!