Tiger Trade // Social media advertising
Client: Tiger Trade
The project involved the creation of a short animated video based on the text of a technical assignment provided by the marketing department of Tiger.trade.
The first step of my work was to transform the text into a visual concept. I carefully analyzed the provided terms of reference and brainstormed ideas to capture the meaning of the message.
I created a 3d scene with a pedestal of coins, in which I made sure the color palette matched the brand book.
To bring the video to life, I used a character - a future client of the company. Animation made the video dynamic, which increased reach and views, while composition played a crucial role in the final video.
I strategically placed text blocks in the frame, ensuring their seamless integration with the overall design. This allowed us to effectively convey information without overpowering the visual aspects of the video.
In general, the animated video for Tiger.trade successfully transformed the meaning of the terms of reference into visually engaging and informative material.
I am pleased to have contributed to Tiger.trade's communication efforts and helped them present their brand in a compelling and engaging manner.
Draft
Final
Software
Blender 3D, Octane Render, After Effects, Audition
Credits
Produсer, Art Director, Motion designer, Sound Designer: Alexander Redko