ARC Branding
A.Rich Culture is a Caribbean-based company born out of passion for the cultural and creative industries. Their primary mission is to help cultural and Caribbean entrepreneurs expand their creativity into sustainable businesses, through consulting and talent management.
As a fellow Caribbean creative, I dove into the energy and vibrancy of Caribbean culture to manifest a brand for ARC that was full of color, spirit and lively energy.
Brand assets included business cards, which consists of the brand colors and simple shapes brought together to create a pattern that gives a sense of rhythm and movement.