ARC Branding
A.Rich Culture is a Caribbean-based company born out of passion for the cultural and creative industries. Their primary mission is to help cultural and Caribbean entrepreneurs expand their creativity into sustainable businesses, through consulting and talent management.
As a fellow Caribbean creative, I dove into the energy and vibrancy of Caribbean culture to manifest a brand for ARC that was full of color, spirit and lively energy.
The aim was creating a logo that was versatile, but also one that isn't your standard consulting logo. Instead, it's fresh, welcoming, colorful and energetic.
