Branding & packaging design for Bastis, a diner & bar in Vienna

Branding & packaging design for Bastis, a diner & bar in Vienna.

The essence of Bastis revolves around that urban energy – from the bustling daytime rush to the cheerful "friyay!" vibes.

Our approach was playful, with a friendly vintage vibe touch covering each aspect from the overall style to color palette.

In addition to designing a logo, we also illustrated a burger and a beer bottle, enjoying each other's company hand in hand. This whimsical, cartoonish aesthetic pays homage to the golden age of animation in the early 70s. With their endearing big eyes, simplified forms, and friendly appearance, these characters can serve as mascots on their own. Their expressive faces can be incorporated into packaging patterns or used independently while retaining their distinct appeal.

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