Explo | E-book Lead Magnet

The goal of the project was to design and lay out a lead magnet e-book for a SaaS company. In addition to following brand guidelines, it was important to illustrate and graphically explain multiple processes and concepts.

After studying the Explo brand guidelines and website design I decided on a design direction that is simple and clean, which is suitable for a company in the IT sector. I enriched the pages with simple graphical elements and dominant headings. Finally, I created a series of infographics illustrating the different problems discussed in the copy.

Overall, both the client and I were very happy with the result. I am especially happy with the uniformity I achieved between the website and the e-book. The design is clean, well balanced, flows well, and should guide the reader gradually through the content and to the call to action.

For inquiries please contact me through Dribbble, other listed socials, or go to one of my freelancer profiles.

Upwork: tinyurl.com/ya6zwzst

Fiverr: tinyurl.com/nhkd8w7v