When a brilliant idea is presented in text alone, I feel it’s neglected. And so, the designer in me can't help but transform the boring text into an illustrated version.

One of my favorite books is Made to Stick: Why Some Ideas Survive and Others Die, by brothers Chip and Dan Heath . It’s a deep well of anecdotes and I highly recommend it.

THE RAW MATERIAL:

In a nutshell, the book is all about making your ideas "sticky" aka communicating in a way that's understandable, memorable, and have a lasting impact.

One of the things explained here is the importance of finding the core of your message and making it compact so people can better understand it.

I love the example of how Jeff Hawker, the leader behind the 1990s device PalmPilot, used a tangible representation of what he wanted to convey across his team. Here's an excerpt on pages 49-50:

My SIMPLE TAKE:

Of course, this is no substitute for an in-depth explanation the book provides but it's definitely a nice complement to illustrate a powerful idea in a short, concise manner.

I like to think that if written ideas are Cinderella, I'm their fairy godmother. 🧚🏽