Shopping on tvOS

T. V. O. S. I've been thinking about it all day.

The new challenges that come with this format are so exciting. When was the last time I designed for eyes that might be more than 7 feet away from the display? When was the last time I designed an application that may be used (not operated, sure, but talked about, enjoyed, and experienced) by a group of people all looking at the same display?

I prototyped an app for Stone Cold Fox, a label I deeply admire. I'm going to post the other designs I made after this one. I'm just trying to start to get a feel for this format :)

This design uses a photo from SCF's latest campaign 'Basic Instinct' as the background with no blur overlay to make a sharp, bold first impression. I think the abstract shapes of light in the photo behind the model and the new line make for a beautiful first thing for customers to see upon opening the app.

This campaign was worn by Brooke Perry and photographed by the incredible Harper Smith.