Pica Strategic Packaging & Xiang Piao Piao Zhen Milk Tea

Zhen milk tea have no secrets, just put good ingredients together.

The manufacturing process of milk tea is the origin of people's negative impacts. People view industry as hiding secrets. In other words, the stronger handcraft, the stronger brand conviction.

“Zhen milk tea” series, sounds like “True milk tea” in Chinese, means pure and real. In case unnecessary suspicion, the packaging directly shows this concept——“Zhen milk tea have no secrets, just good ingredient.” We make up 2 theme stories to build an encounter of great ingredient and enhance the feeling of handmade and nature at the same time.